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Wednesday, June 20, 2012

Times of India & Dainik Jagran retain top spot

According to the IRS (Indian Readership Survey) first-quarter report, The Times of India (TOI) retains its position on the top among the English dailies with a jump of 36,000 readers in the quarter. TOI now has an AIR of 76.52 lakh as compared to 76.16 lakh in the previous quarter.

The report which was released by the Media Research Users Council (MRUC) and Hansa Research also saw Dainik Jagran retain the top spot among the Hindi Dailies followed by Dainik Bhaskar, Hindustan and Amar Ujala. Among the English dailies, Hindustan Times with an AIR of 38.05 lakh is in second place followed by The Hindu with an AIR of 22.33 lakh.The other English dailies among the top 10 in this quarter are The Telegraph, Deccan Chronicle, DNA, The Economic Times, Mumbai Mirror, The New Indian Express and The Tribune. Rajasthan Patrika currently holds the fifth position among the Hindi Dailies. It is followed by Punjab Kesari, Navbharat Times, Prabhat Khabar, Patrika and Nai Dunia.

Hindi daily Dainik Jagran has created another milestone by clinging on to the top spot for the 22nd consecutive time.In the first quarter of 2012 the paper has added 16.3 lakh new readers taking the total number to a whopping 5.63 crore. According to an IRS survey, your favourite Hindi Daily has 1.8 crore more readers in comparison to its nearest rival. Dainik Jagran has become the highest read daily even among the higher middle class of the society.It has managed a readership of 1.06 crore in this section and the total number of readers for this Hindi Daily and magazines published by this group has gone up to 6.09 crore during the first quarter of 2012.

With this achievement it has also become the largest read publishing house.Not only this, the paper has been awarded the status of consumer super brand as well as business super brand. Also Dainik Jagran has been considered as the most trusted newspaper in an independent survey carried out by BBC-Reuters.


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