Express and Explore Yourself

Times Group to fight it out with Anandabazar Patrika in Bengal


It may well be the clash of the titans in West Bengal's media industry. The country's largest media conglomerate, Bennett, Coleman and Company Ltd (BCCL), also known as the Times group, is set to battle it out in the regional media space with Aveek Sarkar's family-owned Anandabazar Patrika (ABP). According to sources close to the development, the Times group is planning to launch a Bengali newspaper by the end of this year. Rahul Kansal, chief marketing officer of BCCL, said, "We are keeping our possibilities open, nothing has been finalised yet. I do believe that West Bengal is a matured market for the newspaper industry. We are looking for portfolio expansion across the country."


While The Times of India is the largest broadsheet daily in the country, Anandabazar Patrika is the largest Bengali newspaper. According to the latest Audit Bureau of Circulation figures, Anandabazar Patrika has a circulation of nearly 1,250,000, while its nearest competitor, Bartaman, has a circulation of 534,000 copies. Other major competitors in the vernacular space are Aajkaal, Sangbad Pratidin, Ganashakti, Sakalbela, Ekdin and NEWZ Bangla.


The plan to launch a Bengali daily is considered to be a move by the Times Group to position itself against ABP in the vernacular space. "In Bengali, we have two magazines, Samay and Udita, but these are part of our response team. It is true the group is planning to launch a newspaper, possibly by the end of the year. However, the name is not yet fixed," said a top BCCL official. The Times Group has a strong presence in regional markets, with dailies like Navbharat Times and Sandhya Times (evening tabloid) in Hindi, Maharashtra Times in Marathi and Vijaya Karnataka in Kannada. There were speculations that the Bengali newspaper would be named Samay and launched by August 15, but BCCL officials denied this. Sources confirmed that the hiring process had been initiated, though the group had not finalised on who would be the editor. Anandabazar Patrika, founded in 1922 by Prafulla Chandra Sarkar, is the largest read Bengali newspaper, with a readership of more than six million, according to Indian Readership Survey reports.(afaqs)

16 comments:

  1. Publish Classified Advertisement in Anandabazar Patrika newspaperwith myadvtcorner.Anandabazar Patrika is the most widely read Bengali newspaper in India.Circulation of this newspaper Kolkata, Howrah-Hoogly-24 Parganas, Barddhaman, Bankura-Birbhum-Purulia, Nadia-Murshhidabad, Medinipur, South Bengal and North Bengal + New Delhi and Mumbai.

    ReplyDelete
  2. The number one newspaper of the ABP Group of Kolkata, Anandabazar Patrika reaches urban as well as semi-urban areas of Bengal with four weekly tabloids for Kolkata that includes North Calcutta, South Calcutta, Salt Lake and Howrah besides being also circulated in New Delhi and Mumbai. According to Indian Readership Survey (IRS) 2012, it is the most widely read Bengali newspaper in India with a readership of 58.59 lakhs and is thus the largest circulation for a single-edition, regional language newspaper in India. Book Advertisement in Anandabazar Patrika Newspaper at lowest rate via Adinnewspaper

    ReplyDelete
  3. Great blog here! Also your website loads up very fast!
    What host are you using? Can I get your affiliate link to your host?

    I wish my web site loaded up as quickly as yours lol

    Also visit my web blog - minecraft

    ReplyDelete
  4. I used to be suggested this blog via my cousin. I'm now not positive
    whether or not this put up is written by means of him as no one else recognize such specified about my difficulty.
    You are wonderful! Thank you!

    Here is my homepage :: nutrition bars

    ReplyDelete
  5. We're a group of volunteers and opening a new scheme in our community.
    Your web site offered us with valuable information to work on. You've done an impressive job and our entire community will be grateful to you.


    my web-site - Quest Bars

    ReplyDelete
  6. When I originally commented I clicked the "Notify me when new comments are added" checkbox and now each time a
    comment is added I get several e-mails with the
    same comment. Is there any way you can remove me from that
    service? Thanks!

    Feel free to surf to my web-site: bing.Com

    ReplyDelete
  7. Everything said made a lot of sense. But, think on this, what
    if you added a little information? I am not saying your content isn't
    good, but what if you added a headline that grabbed a person's attention? I mean "Times Group to fight it out with Anandabazar Patrika in Bengal"
    is kinda vanilla. You could glance at Yahoo's front page and see how they create post
    titles to grab people to open the links. You might try
    adding a video or a related picture or two to grab readers excited about everything've got to say.
    Just my opinion, it could make your website a little bit
    more interesting. Quest Bars blogesaurus

    Here is my website the quest Bars this website

    ReplyDelete
  8. Greetings from Colorado! I'm bored to tears at work
    so I decided to browse your blog on my iphone during lunch break.
    I enjoy the information you provide here and can't wait to take a look when I get home.
    I'm amazed at how fast your blog loaded on my cell phone ..
    I'm not even using WIFI, just 3G .. Anyways, wonderful site!



    Feel free to visit my homepage - quest bars

    ReplyDelete
  9. Hello there! This is my first visit to your blog! We are a group of volunteers
    and starting a new project in a community in the same niche.
    Your blog provided us valuable information to work on.
    You have done a wonderful job! Quest Bars blogesaurus

    Visit my website ... quest protein bars

    ReplyDelete
  10. This article is really a pleasant one it helps new internet viewers, who are wishing in favor of blogging.



    Look into my web site - Diet Plans for Women to Lose Weight

    ReplyDelete
  11. Right now it seems like Movable Type is the best blogging platform out there right now.
    (from what I've read) Is that what you are using on your blog?


    Here is my website Diet Plans for Women to Lose Weight

    ReplyDelete
  12. I love your blog.. very nice colors & theme. Did you design this website yourself or
    did you hire someone to do it for you? Plz answer back as
    I'm looking to create my own blog and would like to know where u got this from.

    thank you

    Also visit my web blog ... Diet Plans for Women to Lose Weight

    ReplyDelete
  13. Greetings! This is my first comment here so I just wanted to give a quick shout out and say I
    truly enjoy reading your blog posts. Can you recommend
    any other blogs/websites/forums that deal with the same subjects?
    Thank you so much!

    Here is my blog post - coconut oil for hair

    ReplyDelete
  14. Hi there, just became aware of your blog through Google, and found that it is truly informative.
    I am going to watch out for brussels. I will be grateful if you continue this in future.

    Numerous people will be benefited from your writing.
    Cheers!

    Take a look at my weblog best dating sites

    ReplyDelete