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Monday, April 16, 2012

ABP to promote it's own brand name as it parts ways with Star

Star News will soon be rechristened ABP News; Star Ananda becomes ABP Ananda; and Marathi news channel Star Majha will be called ABP Majha  
Star India and ABP, the principle shareholders, have agreed to discontinue the Star brand affiliation with MCCS. Media Content and Communications Pvt Ltd (MCCS) today announced that its Hindi news channel, Star News, will soon be rechristened ABP News. India’s No. 1 Bengali news channel Star Ananda becomes ABP Ananda and the No.1 Marathi news channel Star Majha will be called ABP Majha.
The three 24-hour news channels are owned by (MCCS), a joint venture between the Ananda Bazar Patrika Group and Star India Pvt Ltd. Both Ananda and Majha are No. 1 channels since inception. Going forward, Star wishes to focus on building their brand on their core business that is general entertainment.
The core business of ABP is news and it wishes to promote and establish its own brands in the broadcast news space through its subsidiary company, MCCS. MCCS has sustained its affiliation with Star brand for eight years and both have benefited from this association.
In these years the three news channels have evolved into respected market leaders in their segment, which has helped MCCS become a strong and respected company in the broadcast news space.
It has quality resources in its employees and built good equity among its stakeholders – loyal viewers’ base, clients, distributors and vendor partners. Content on all three channels are managed by some of the finest editors, journalists, anchors and technical professionals who have consistently maintained the highest standards of honest and ethical journalism. They would continue to maintain high standards of news quality, with same integrity, transparency and speed.(BestMediaInfo) 
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