Wednesday, July 4, 2012

ABC of News Anchoring, a book by Richa Jain Kalra

'ABC of News Anchoring' has been launched by
Vikram Chandra, CEO, NDTV.
-VOM News
New Delhi: Pearson Education, India’s leading education and publishing company, today launched the book The ABC of News Anchoring: A Guide for Aspiring Anchors, authored by Richa Jain Kalra, News Anchor, NDTV India. One of the first books to explore the field of news anchoring in India, the book was released by the Guest of Honor Mr. Vikram Chandra, CEO, NDTV Group.
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Speaking on the launch, K. Srinivas, AVP & Publisher: Higher Education & Professional, Pearson Education said, “This book is an earnest attempt by Pearson to help budding journalists learn the ropes of news anchoring. TV journalism has undergone a notable facelift since Doordarshan and this book aptly captures the shifting shades. Richa, as a veteran television anchor brings the everyday experience from the industry to the fore. We feel that this book will bring a wealth of knowledge to aspiring broadcast journalists to help them pursue it as a mainstream career option.”

Speaking on the launch, Richa Jain Kalra, said " This book has been written with the aim to guide the aspiring  news anchors about the challenges associated with news anchoring. It throws good deal of light on the role of an anchor in today’s newsroom. It is an eye opener that also reflects on the ways to develop and polish anchoring skills. It is designed to help and mentally condition the readers regarding various facets and responsibilities of anchors in today’s news channels".


The ABC of News Anchoring is one of the first books that discusses the truth about the field of news anchoring in India. Richa Jain Kalra, a news anchor herself, has used her anchoring experience to explain how students should prepare themselves for this career, how they should sustain themselves on the job and what they should do to chart their way towards success. This book is divided into four parts. The first part deals with the basic training for anchors (including qualities required to be a good anchor, how to conduct interviews and phonos, how to read a teleprompter and so on). While the second part contains the truth about the news anchoring business and the avenues for growth, the third section deals with sustaining a news anchoring career (by learning how to avoid mistakes, practicing how to get better at anchoring etc). The final part captures the views of established anchors like Rajdeep Sardesai, Vinod Dua in the broadcast business. 

Richa Jain Kalra has been a news anchor at NDTV India for the last seven years. Her career in anchoring spans over a decade. She studied journalism at the University of Delhi and completed her masters in mass communication from Kurukshetra University. A university topper and gold medalist in journalism, Richa has been actively involved in media education and has also conducted anchoring workshops for students. In her free time, she likes to visit handicraft exhibitions, collect artworks and travel to new places. Richa lives in Ghaziabad with her family. 

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